Normalize bare faces in ALL settings. Makeup should not be a requirement for beauty, professionalism or hygiene. Normalize the idea that if applying makeup isn’t enjoyable there’s no reason to be wearing it. Then destroy the elitism within makeup culture and destroy the idea that makeup as a hobby requires spending a lot of money.
If I see one more woman come into my job, spend $200 and then say “that’s the price of being beautiful!” I’m going to rip my lungs out.